HatchTag International Media · Worldwide

Stories that earn views. Views that become customers.

HatchTag Media is a strategic content and growth agency. We create organic content people choose to watch, deliver it through the right creators and KOLs or on your own social channels, and turn that attention into real traction and customers.

Storytelling firstContent people choose to watch
Organic reachViews you earn, not rent
Creators or your channelsKOL campaigns or a brand content engine
Real customersMeasured in traction and sales
01What we do

We find the story in your brand, turn it into content people actually watch, put it in front of the right audience through creators or your own channels, and turn organic views into customers.

02Our system

Three steps. One funnel that fills itself.

Most brands post without direction, then wonder why nothing sells. We fix the order: strategy, content, then conversion.

A strategy team around a table with a glowing coral hologram of audience and route icons
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01Strategy

Strategy & story

Who you target, what you stand for, and how you will reach them: through KOLs and creators, on your own channels, or both. Then a team that executes every week.

  • Audience and competitor audit
  • Positioning, story and content pillars
  • Route: KOLs, your own channels, or both
Build your strategy
A production studio around a glowing amber hologram of videos and rising performance charts
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02Content

Content that earns organic views

Not one expensive video and a prayer. Many pieces, rapid testing, and fast scaling of whatever the audience rewards.

  • Series and short-form at a steady pace
  • Rapid testing of hooks and formats
  • Scale what works, cut what does not
Build your content engine
A team around a glowing violet hologram of a shopping funnel turning viewers into customers
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03Conversion

Conversion

Attention is only worth the customers it creates. We build the path from a view to a sale and report on what it delivers.

  • Creator campaigns that drive action
  • Shop, marketplace and lead-capture paths
  • Reporting on traction and sales
Turn attention into customers
Two ways to deliver the story

Through trusted creators, or on your own channels.

Same strategy, same storytelling. We pick the route that reaches your customers fastest, and often run both.

Diagram: one brand story reaching the audience by two routes, through trusted creators or through the brand's own channels
STARTING OUT

Launching a brand or a market

Find the story, set up the channels and the first creators, and get the first customers from organic reach.

GROWING

Growing fast

Turn what is working into a weekly content engine, add creators, and build the path from view to purchase.

SCALING

Scaling big

New markets, series, retail and investor storytelling, run by a senior team that has produced at national scale.

03On-screen × Off-screen

Your brand deserves to be seen organically.

The strongest campaigns don't stop at the screen. Content, creators and livestreams send people to real places. Events, stores, out-of-home and partner venues create moments worth filming. We plan both sides as one campaign, so each keeps the other moving.

On-screen

Where people watch.

  • Content and series
  • Creators and KOLs
  • Livestreams
  • Brand channels

Drives foot traffic, trial and sales

Off-screen

Where people show up.

  • Events and pop-ups
  • Retail and in-store
  • Out-of-home (OOH), including cross-border OOH that reaches tourists
  • Hotel, airline and venue partnerships
  • Sampling and merch

Creates content, reviews and social proof

Example plays
PLAY 01

Creator to counter

Creator content drives store visits; in-store moments become the next wave of content.

PLAY 02

The pop-up as a set

An event or pop-up built to be filmed: livestreamed on the day, then clipped into short-form for weeks after.

PLAY 03

Seen abroad, found here

Cross-border OOH reaches travellers before and after they land, and points them to creator content and a place to buy.

PLAY 04

Sample, share, repeat

Sampling and merch put the product in people's hands; unboxings, reviews and reposts feed the brand channels as social proof.

04From story to customers
01 / 05 · Strategy

Know who you need to reach.

The audience, the market, the product to lead with and the rules that apply, in whichever country you want to sell.

02 / 05 · Story

Find the story worth watching.

Every brand has one. We find the angle that makes people stop scrolling, then build a narrative your audience will want to share.

03 / 05 · Content

Make many, not one.

One expensive hero video rarely carries a launch. We produce series and short-form content at a steady pace, test what lands and scale the winners.

04 / 05 · Distribution

Through creators, or your own channels.

Put the story in trusted voices with compliance-aware creator and KOL campaigns, or build a content engine on your brand's own social channels. Often both.

05 / 05 · Customers

Turn organic views into orders.

Clear paths to buy, from TikTok Shop and Amazon to retail and lead forms, with reporting tied to traction and sales, not views alone.

YOUR BRAND NEXT MARKET ANY MARKET Strategy01Story02Content03Distribution04Customers05
05The brains behind

Three proven brains. One growth team.

HatchTag Media unites them into one team of growth hackers and modern marketing strategists, working on your brand.

We bring together talent from across a broad spectrum of successful creators, channels and projects.

600M+

organic views generated

2.6M+

followers across our channels

31M

views on a single video (YouTube, organic)

615K

peak concurrent viewers, live

01

The minds behind the HatchTag network

2.6M+ followers and 600M+ organic views across YouTube and TikTok (public counts). Our lab for hooks, formats and organic growth.

02

The team behind SPD

Head of Production & Strategy Development behind SPD, one of Thailand's biggest YouTube channels. Individual organic videos hit 31M, 19M and 12M views each on YouTube alone.

03

The production team behind IShowSpeed's Thailand livestream

Live production for a stream that peaked at 615K concurrent viewers.

06Capability

Campaigns built to travel.

The best stories cross borders. We build campaigns that travel across languages, markets and platforms: one core idea, adapted natively for each audience and each screen, instead of translated as an afterthought.

Diagram: one core story branching into languages, markets and platforms

Across languages

Thai and English cuts written natively, not subtitled, so the humour and rhythm land in both.

Across markets

One story adapted country by country, with the right creators and the local rules in the brief.

Across platforms

The same idea cut for short-form, long-form, livestreams and the real world, so every screen gets a native version.

Example: dual-language campaigns

One production day, two audiences. When a launch needs to reach two audiences at once, we plan a Thai cut and an English cut from one shoot. We have designed dual-language campaigns that generated viral videos and converted viewers into sales.

Warm studio lighting on a production set
Thai cutTold the way Thais tell itFor Thai audiences, in Thai humour and rhythm
English cutTold for the market you're enteringFor the market you are entering, and its visitors
07Services

Strategy first. Content that earns customers.

Content creation at the core, delivered through creators or your own channels, with the strategy work that makes it convert.

New

Integrated Campaigns (On-screen × Off-screen)

Content, creators and livestreams joined with events, retail, OOH and partner venues, so online and offline keep driving each other. Online content drives foot traffic and trial; real-world moments create the content and social proof that feed the online engine.

Learn more
08Selected work

Work in motion.

Warm, defocused lights of a night market
In progress

Dentiste: US market entry, campaign in progress

Strategy and a creator campaign for a Thai brand launching in the US.

StrategyCreator campaign
Brands that have hired us

Logos are trademarks of their owners. No endorsement implied.

Tourism Authority of Thailand
Airalo
KFC
DJI
Miniso
CP Group
09We work worldwide

Any market. The right audience. The right product.

We target specific countries and demographics, then match them to the right products, creators and platforms.

World map with target markets lit across every continent, linked by routes

The country

Where demand, margin and the rules line up for your product.

The demographic

The exact people to win: age, community, language and habits.

The match

The product to lead with, the creators they trust and the platform where they buy.

Blue-hour light trails across a city at night
10Our lab

2.6M+ followers. Our test kitchen.

HatchTag and Trever Hatch channels on YouTube, TikTok and Instagram are where we prove formats with real audiences. For clients, collab distribution is available as an add-on.

“People don't buy a product in a new country. They buy the story that makes it feel like it was always meant for them.”
The HatchTag principle
Start a project

Let's make your brand impossible to scroll past.

Tell us what you sell and who you want to reach. We reply within two business days with a first view on the story and the route.