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Home/Services/Integrated Campaigns (On-screen × Off-screen)

Content plus real-world activations

Great stories don't stay on screen.

Content, creators and livestreams joined with events, retail, out-of-home and tourist hubs. Online drives foot traffic. Offline creates the next wave of content.

01What you get

One idea, on screen and on the street.

Foot traffic from content

Content that gives people a reason to show up.

Content from the real world

Every activation planned as a shoot.

A loop, not a one-off

Each wave builds on the last.

02What's included

Scoped to your market and stage.

Most engagements begin with a short audit.

  • One campaign idea, planned across screen and street from day one
  • On-screen: series, creators and KOLs, livestreams and brand channels
  • Events and pop-ups designed to be filmed, streamed and clipped
  • Retail moments: displays, demos, creator visits and live selling
  • International tourist hubs: airports, hotels, shopping districts and hotspots
  • Cross-border out-of-home, duty-free and hotel partnerships
  • Sampling and merch that put the product in hands, and on camera
  • Reporting that connects views to visits, trial and sales

Activations, media and venues are scoped per campaign with your partners. Plays on this page are illustrative, not past client results.

03How the loop works

Tell it online. Live it offline. Tell it again.

Content gives people a reason to show up. What happens when they do becomes the next wave of content.

On-screen

Where people watch.

  • Content and series
  • Creators and KOLs
  • Livestreams
  • Brand channels

Drives foot traffic, trial and sales

Off-screen

Where people show up.

  • Events and pop-ups
  • Retail and in-store
  • Out-of-home (OOH), including cross-border OOH that reaches tourists
  • Hotel, airline and venue partnerships
  • Sampling and merch

Creates content, reviews and social proof

04Tactic: international tourist hubs

Meet travellers where they discover brands.

People try new brands abroad and keep buying them at home. We put your product in front of travellers at the moments that matter, then make the next order easy.

Airports

Arrival halls, lounges and departure gates: travellers with time to browse and a reason to buy.

Hotel partnerships

Lobby, in-room and concierge placements, sampling and guest offers that turn a stay into a first trial.

Duty-free and shopping districts

Duty-free listings, pop-ups and retail moments in the districts where visitors shop by design.

Tourist hotspots

Creator content and activations at the places every itinerary includes, built to be filmed and shared.

Cross-border out-of-home

OOH in travellers' home markets and in destination, so they meet the brand before they fly and again on arrival.

Discover abroad, buy again at home

QR codes, cross-border e-commerce and marketplace links that turn a holiday discovery into a repeat order back home.

Example plays only. Partners, placements and media are scoped per campaign; these are not past client results.

05Example plays

Ways to run the loop.

Illustrative structures, adapted to each brand, market and budget.

PLAY 01

Creator to counter

Creator content drives store visits; in-store moments become the next wave of content.

PLAY 02

The pop-up as a set

An event or pop-up built to be filmed: livestreamed on the day, then clipped into short-form for weeks after.

PLAY 03

Seen abroad, found here

Cross-border OOH reaches travellers before and after they land, and points them to creator content and a place to buy.

PLAY 04

Sample, share, repeat

Sampling and merch put the product in people's hands; unboxings, reviews and reposts feed the brand channels as social proof.

PLAY 05

Where visitors already are

Hotel, airline and venue partnerships put the brand in front of visitors, with simple paths to content, offers and checkout.

PLAY 06

Live from the floor

A livestream from a store, event or venue turns a real-world moment into on-air reach and same-day sales.

Start a project

Tell us where you want to sell.

Share the product, the market and the timeline. We reply within two business days.